about us

julie tupler, RN
Executive Director, Founder
Julie Tupler, RN, was asked to teach a prenatal class at a local health club in 1987 because she was a Registered Nurse. When the women in the class found out that she was a nurse they started picking her brain about labor. In order to find out more about labor she became a childbirth educator. She realized that traditional childbirth education came at the end of the pregnancy and only prepared the mind. As in training for any athletic event, she realized you must prepare both the mind and the body. So Maternal Fitness® was conceived in October, 1990.

Julie is a Registered Nurse, NCSF Certified Trainer and a Certified Childbirth Educator. She has authored two books that quickly became a leading resource on pregnancy and postnatal recovery: Maternal Fitness®...Preparing for a Healthy Pregnancy, an Easier Labor, and a Quick Recovery and Lose Your Mummy Tummy. Julie is an Advisory Board Member of Fit Pregnancy, Alpha Moms TV, iParenting and the Women's Sports Foundation. She developed the proprietary Tupler Technique abdominal exercises and provides continuing education to numerous professionals. She is an Independent Health Council Member of The Association of Professional Team Physicians, a frequent keynote speaker and a consultant.

Julie lives in Gramercy Park with her daughter Flo, who is 5 years old.

heidi bloedel moon
President, Founder
As President and CEO, Heidi unites her 10 years of strategic management consulting experience with 4 years of spa and fitness facility management and business development experience. As a management consultant with leading firms such as CSC Index, A.T. Kearney and DiamondCluster in the US and Europe, she gained extensive expertise in all areas of running a business – including executive and team management, strategy development, financial analysis, business case architecture, marketing, business development and operations. Living in New York, Barcelona and London while serving clients globally, Heidi's career spanned a wide range from developing a brand and marketing strategy for a technology company in London to managing the launch of a woman's multi-media company in Portugal.

Seeking to unite her management expertise with her passion for health and wellness, Heidi took a sabbatical from her consulting career to research needs in the market. Listening to family and friends with children, Heidi discovered that a trusted, centralized, integrated wellness resource for pre- and postnatal women was lacking. Thus, she founded spabébé LLC in 2002. While developing the concept, Heidi left her consulting career to delve into the spa market and gain inside industry expertise, starting with her role as Spa Director at The Greenhouse. Heidi revived this mid-down day spa and put it back on the map of Manhattan's premiere luxury spas. She was then recruited by CLAY to be the Director of Spa Development, charged with the responsibility of turning around the fledging spa business and streamlining customer service and front desk operations. The CLAY Spa business reached new heights under her management, growing revenues by 5x, drastically improving profitability margins exceeding industry standards and greatly improving front desk operations and efficiency. Heidi was also involved in developing a wellness spa in the Catskills rooted in Tibetan Buddhist traditions with Dr. Robert Thurman.

Heidi has an M.B.A. from Columbia Business School in New York and a B.A. in Economics from St. Olaf College in Minnesota. Heidi was formerly an A.C.E. certified fitness instructor with a specialty in pre- and post-natal fitness, teaching fitness classes throughout her college years.

Heidi lives in the West Village with her husband, Roddy, and two sons, Jackson & Holden.